We are thrilled to declare you to definitely Jacknife are best the fresh wade-to-paign to possess Hard-rock Hotel & Gambling establishment Ottawa-the latest brand’s earliest-actually Canadian place! Since Hard-rock embarks into the an effective $350M expansion and rebrand, the audience is honoured so you’re able to shape a venture that do not only celebrates Tough Rock’s heritage and amplifies the ability within the Ottawa.
Known for getting immersive activities feel worldwide, the tough Material� is definitely a popular worldwide place to go for residents and you can tourist the exact same. The company is in a captivating time out of wild tokyo casino extension and you can revitalization, and the phase is decided to have a huge starting away from Canada’s very first Hard-rock Resorts & Gambling enterprise � that have Jacknife leading the brand new charges to grow the latest wade-to-paign due to their Ottawa place.
HRI became the first actually-had gambling company designated an excellent You
�Our very own 350 million buck extension and you can rebranding often disrupt the resort, recreation, hospitality, and you can gambling markets for the East Ontario and you can beyond,� says Christine Crump, Chairman away from Hard-rock Resorts and Gambling enterprise Ottawa. Canadians will no longer need mix a border to play all of that Hard rock offers. Jacknife’s really works coincides towards industry-group functions and you can skills we submit to our website visitors.�
The latest extent of Jacknife’s work boasts the full proper and creative growth of the new go-to-paign, with a watch strengthening excitement and you will riding engagement around the all touchpoints. The newest venture usually embody the newest essence from Hard Rock’s brilliant people, making sure the hole becomes an effective beacon to own entertainment hunters.
�We have been pleased to come together with a global brand name particularly Hard-rock in the for example a crucial moment,� says Mikey Richardson, Co-Inventor and you may Government Innovative Manager within Jacknife. �The lead-to the brand new 2025 release gives us the opportunity to create some thing really pleasant-a campaign that do not only celebrates Tough Rock’s history and amplifies the energy inside Ottawa.�
Which connection stresses purpose-driven storytelling, that have one another Jacknife and difficult Stone Resort & Gambling establishment Ottawa concerned about curating a smooth, high-impact brand experience that can lay the brand new phase to own a grand starting including not one.
Hard-rock Worldwide (HRI) the most around the world recognized businesses having spots for the over 74 nations spanning 313 places that include owned/subscribed otherwise treated Rooms, Casinos, Rock Stores�, Live show Locations and you may Cafes. The Unity of the Hard rock� globally loyalty system benefits players getting doing whatever like across participating services international. HRI in addition to circulated a partnership titled Hard rock Electronic within the 2020, an online sportsbook, merchandising sportsbook and sites playing program. Beginning with an enthusiastic Eric Clapton keyboards, Hard-rock possesses the newest world’s prominent and more than rewarding distinctive line of authentic songs collectibles within over 88,000 parts, that are displayed during the the places global.
S. Best-managed Company from the Deloitte Private and Wall Road Journal within the 2021 and contains since the become honored four times. Hard rock has also been honored by the Forbes among the many Planet’s Best Businesses, and Top Businesses for women, Assortment and you may The latest Grads and you can a high Highest Company in the Take a trip & Amusement, Betting and you may Activity Globe. On 2022 Around the world Betting Honours, Hard-rock try called Land-Centered Agent of the season to your next amount of time in five many years.
Hard-rock International currently retains financing grades from number one funding-grade score businesses: S&P Around the world Critiques (BBB-) and you can Fitch Critiques (BBB). To learn more about Hard-rock International, go to hardrock or shop.hardrock.
Rideau Carleton Gambling establishment officially started as the Rideau Carleton Raceway in the 1962, while the Canada’s very first-actually ever four-eighths distance egg-shaped and contains become a button section of Ontario’s harness race area since. While the inclusion regarding gaming within the , the city off Ottawa has already established everything $six million a year and most $106 million overall payments to own holding Rideau Carleton Casino within this the latest National Financing Area.
That have desperate anticipation of one’s starting of the newest Hard-rock Resorts & Casino Ottawa, Rideau Carleton Gambling enterprise remains open 24/eight, prepared to serve its site visitors with similar time and energy and you may adventure. Hard rock is actually trying to build another condition-of-the-ways entertainment business which can in the future give the newest renowned Hard rock brand name to Ottawa and enliven the town like never before. Coming features will include a contemporary lodge build which have 150 bedroom, together with twenty-two suites, prolonged gaming floor as well as one,five hundred slot machines, forty real time-actions dining table game, and you may higher-restrict betting. Guests will enjoy more ten eating, taverns, and you may lounges, like the renowned Hard rock Restaurant and you may Council Pine Steakhouse. The hotel will also be the home of the new classic Material Store, a-1,800 plus chair Hard rock Live venue, and real music collectibles.
The fresh business is a big rider off work development and will apply more than 700 local owners, just after completed. Hard-rock Hotel & Local casino Ottawa is going to continue the fresh new customs regarding community money because of local sponsorships and nonprofit partnerships, raising the existence out of citizens and you can group similar because the are established below Rideau Carleton Gambling enterprise.
Rideau Carleton Gambling enterprise are operated of the Hard rock Global and you will governed by Ontario Lottery and you will Gambling Corporation (OLG). That have OLG union, Rideau Carleton Casino demonstrates a regular dedication to in charge gaming having full implementation of OLG’s Plays that’s recognized through the RG Consider accreditation program.
For more information on Rideau Carleton Gambling establishment, see rideaucarletoncasino
Jacknife is a separate, full-solution creative brand name service headquartered inside the Toronto, Canada. With over 29 many years of world sense, Jacknife could have been the leader in delivering outstanding advertising and you will innovative solutions to a diverse variety of members. By leverage the fresh effective blend of strategic development, Jacknife allows brands to create extreme company really worth from the strength off invention.
